Mission & Vision

Built For Kids, by Parents

Our mission is to inspire children to be curious about the world, and discerning about the future technologies that will shape their everyday lives. What started as an app for our own child has evolved into a tool we hope will be useful to many others.

Positive Interaction with Emerging Technologies

Emerging technologies should serve current and future generations in a positive way. Emerging technologies provide oppitunity to move towards a more positive digital world and correct the mistakes of the past.

No Ads, No Tracking, No Personal Information

Provide anonymity and allow the end-user to retain sovereignty over their data without compromising operational feasibility.

Net Positive to Humankind

Digital products do not need personal information to provide a beneift to humankind; they should serve the user without the need to commoditise the human for profit. The product/servicve should be worth its transactional value to the user.

Help shape technology to serve

Lead by example by following existing standards and helping to shape new ones.